Welcome
To IUVENI
Welcome
To IUVENI
Welcome To
IUVENI
Iuveni_Sunflower_Hair

What Is IUVENI?

IUVENI (you- vehn-ee) is the patented (Patent 12,514,799) process that allows you to repair damaged hair due to environmental and chemical processes. We can do this because of a new understanding of the structure of hair. Researchers discovered a new structure called the cell membrane complex, the CMC. This is the protection, glue and healing balm of all living cells. With this new understanding of the layers in hair, repairing damage takes on a whole new meaning. We are changing what was previously impossible into possible and beautiful! 

Who created IUVENI?

Camie Parsons is the CEO and creator of IUVENI. Camie received her cosmetology certification in 1995 and worked behind the chair until 2009. She went back to school in 2010 to get her bachelor’s degree then continued on to receive her Master’s in Chemistry in 2020. Her research was in vivo degradation of melanin using light catalyzed reactive oxygen species (ROS). Camie had multiple experiences both behind the chair and as a client which caused her to go down the rabbit hole of how to repair damaged hair.

What is everyone saying?

Both salons and their clients are loving what IUVENI products have done for the clients' hair!

What Is The Science?

Every time we perform a chemical service on hair it creates holes or pores through the cuticle for product to penetrate the Cell Membrane Complex (CMC). Creating these holes weakens the entire hair structure. 

Title

Image from Lim, Y. S., Harland, D. P., & Dawson, T. L. (2019). Wanted, dead and alive: Why a multidisciplinary approach is needed to unlock hair treatment potential. Experimental Dermatology28(5), 517–527. https://doi.org/10.1111/exd.13898

Cell Membrane Complex

New research shows that the CMC in hair acts as a natural cohesion or binder. CMC binds the cuticle layers together, the cuticle to the cortex and the cortex fibers together. After a chemical service these holes through the cuticle are left open (and continue to grow larger). 

Deterioration

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Extreme Degradation
Extreme Degradation
IUVENI Permed & Bleached
IUVENI Permed & Bleached

The degraded CMC leaves the interior of the hair exposed to constant deterioration which means your hair will continually get weaker. The only way to stop this is to close the holes through the cuticle and CMC at the end of the service.

Iuveni is the Solution

IUVENI researchers perfected the formulation which allow stylists to repair the cuticle and rebuild the CMC back to its natural state. We offer the first and only patented (Patent 12,514,799) product designed to repair the natural protective layers of hair. 

Here Is How The Process Works?

There are naturally occurring biological molecules which have unique chemical properties that make them perfectly suited to provide cohesion and protection. In order for these biological molecules to rebuild and protect the hair, they must be introduced at exactly the right time. When we provide these molecular building blocks at the right time, the hair will rebuild the CMC. 

Our Special Ingredient!

There are naturally occurring biological molecules which have unique chemical properties that make them perfectly suited to provide cohesion and protection. In order for these biological molecules to rebuild and protect the hair, they must be introduced at exactly the right time. When we provide these molecular building blocks at the right time, the hair will rebuild the CMC. 

Where Can I Get This?

IUVENI is the only product to give professionals the edge. It's exclusive, patented (Patent 12,514,799) formula is the #1 choice of stylists around the world who want to get real results. IUVENI is sold exclusively in professional salons only.

Professional Salons

Find a local salons today. IUVENI is only carried by certified professional salons.

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