IUVENI (you- vehn-ee) is the patent pending process that allows stylists to change texture and color in the same appointment while repairing damage. We can do this because of a new understanding of the structure of hair. Researchers discovered a new structure called the cell membrane complex, the CMC. This is the protection, glue and healing balm of all living cells. With this new understanding of the layers in hair, repairing damage takes on a whole new meaning. We are changing what was previously impossible into possible and beautiful!