Welcome
To IUVENI
Welcome
To IUVENI
Welcome To
IUVENI
Iuveni_Sunflower_Hair
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Iuveni_Curly_Hair
Iuveni_Cell_Membrane
Iuveni_Molecule

What Is IUVENI?

IUVENI (you- vehn-ee) is the patent pending process that allows stylists to change texture and color in the same appointment while repairing damage. We can do this because of a new understanding of the structure of hair. Researchers discovered a new structure called the cell membrane complex, the CMC. This is the protection, glue and healing balm of all living cells. With this new understanding of the layers in hair, repairing damage takes on a whole new meaning. We are changing what was previously impossible into possible and beautiful! 

See The Difference

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Straight
Straight
Curly
Curly
Lipid Layer Quencher: Helps with texture
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Brown
Brown
Red
Red
Lipid Layer Quencher: Helps with color
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02

What Are People Saying?

Both salons and their clients are loving what IUVENI products have done for the clients’ hair!

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This product worked wonders! I didn’t think I could ever get that nice healthy hair feeling after how many times I’ve bleached and dyed my hair and all that heat damage. This product did an outstanding job and made my hair feel thicker almost as if I had extensions in, it brought back the soft feeling of virgin hair and now makes me more comfortable with continuing to dye my hair and knowing it won’t ruin it.

Erika S
2 Step Process
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After my mom bleached my hair it felt dry, kind of like straw. But once she put in the Quencher, it felt like my hair was new, repaired, silky and soft. I would recommend using this to help your hair be healthier and not break so easy.

Maycee A (Age 12)
2 Step Process
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I am completely satisfied with how my hair looks and feels. The curl is much better than I thought it would be. I love getting two services in one setting.

Cheryl C
3 Step Process Curl Client
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I don’t like how keratin treatments don’t last long enough. This made my hair look amazing shiny and straight. The coverage on gray was amazing and took less time than other products. I love how my hair is soft, not damaged, and doesn’t stink.

Patricia N
3 Step Process Curl Client
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At first I was afraid I would look like a poodle but I look far from that! 

I love the way my hair feels softer and looks amazing! Heather is awesome! 

Janae W
3 Step Process Curl Client
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This exceeded my expectations! I would absolutely get this done again. My hair feels fuller and stronger than before having the iuveni process.

Pam E
3 Step Process Curl Client
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At first I was scared my hair would break. After the service was done my hair felt very soft and shiny. There was no gray and great curl. I liked that I could get them both done in the same process.

Victoria S
3 Step Process Curl Client
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My hair feels lighter, softer, and healthier after a perm and color.

Selina C
3 Step Process Curl Client
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I felt like there was even coverage of my color. The curl was even and consistent. I like the most that I was able to get both treatments at once to save time without causing damage.

Nicole I
3 Step Process Curl Client
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The service was quick and I like the way my hair turned out. I am really happy with how it went and it looks and feels much better!

Amanda L
3 Step Process Curl Client

What Is The Science?

Every time we perform a chemical service on hair it creates holes or pores through the cuticle for product to penetrate the Cell Membrane Complex (CMC). Creating these holes weakens the entire hair structure. 

Cell Membrane Complex

New research shows that the CMC in hair acts as a natural cohesion or binder. CMC binds the cuticle layers together, the cuticle to the cortex and the cortex fibers together. After a chemical service these holes through the cuticle are left open (and continue to grow larger). 

Deterioration

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Extreme Degradation
Extreme Degradation
IUVENI Permed & Bleached
IUVENI Permed & Bleached

The degraded CMC leaves the interior of the hair exposed to constant deterioration which means your hair will continually get weaker. The only way to stop this is to close the holes through the cuticle and CMC at the end of the service.

Iuveni is the Solution

IUVENI researchers perfected the formulation which allow stylists to repair the cuticle and rebuild the CMC back to its natural state. We offer the first and only patent pending product designed to repair the natural protective layers of hair. 

Title

Image from Lim, Y. S., Harland, D. P., & Dawson, T. L. (2019). Wanted, dead and alive: Why a multidisciplinary approach is needed to unlock hair treatment potential. Experimental Dermatology28(5), 517–527. https://doi.org/10.1111/exd.13898

Here Is How The Process Works?

There are naturally occurring biological molecules which have unique chemical properties that make them perfectly suited to provide cohesion and protection. In order for these biological molecules to rebuild and protect the hair, they must be introduced at exactly the right time. When we provide these molecular building blocks at the right time, the hair will rebuild the CMC. 

Our Special Ingredient!

There are naturally occurring biological molecules which have unique chemical properties that make them perfectly suited to provide cohesion and protection. In order for these biological molecules to rebuild and protect the hair, they must be introduced at exactly the right time. When we provide these molecular building blocks at the right time, the hair will rebuild the CMC. 

Where Can I Get This?

IUVENI is the only product to give professionals the edge. It’s exclusive, patented formula is the #1 choice of stylists around world who want to get real results. IUVENI is sold exclusively in professional salons only.

Professional Salons

Find a local salons today. IUVENI is only carried by certified professional salons.

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Tell your Stylist

Not available nearby? Recommend IUVENI to your favorite local stylist today.

Request Education

Are you a hair professional? Contact us today to learn more about IUVENI.